Lifestyles of Health and Sustainability (LOHAS)

"Lifestyles of Health and Sustainability (LOHAS) describes an estimated $209 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living. The consumers attracted to this market represent a sizable group in this country. Approximately 19% percent of the adults in the U.S., or 41 million people, are currently considered LOHAS Consumers." http://www.lohas.com/about and http://www.lohas.com/

That's exciting information and speaks to the need in business practice to continuously strive for Conscious Capitalism with a triple bottom line of People, Planet and Profit.

Buying habits and emerging market trends are rapidly changing:

1. People in US Are Changing: They have a strong desire to be self reliant; to conserve resources & prioritize their spending and behaviors towards more purposeful buying decisions
2. People Are Redefining What "Value" Means: a new definition of sophisticated value from companies; a better company overall for society and the planet
3. People Want to Simplify What They Spend Their Money On: They want purity and simplicity
4. People Want A 'Dialogue' with the Company: based on product integrity, authenticity and performance.Transparency and corporate responsibility have become far more important to consumers in a tough economy

Go green or go home!

Be well~